Organising a successful company evening is an excellent way of strengthening team cohesion, enhancing the status of your employees and improving your organisation's image. However, organising such an event is not without its challenges: it requires careful planning and attention to detail. Here are the steps and tips to make this event a real success.
Why organise a company party?
To strengthen team cohesion
A company evening is an ideal opportunity to bring your staff closer together. Fun and interactive activities, such as team-building games or group entertainment, create moments of sharing and strengthen the bonds between team members.
Valuing employees and celebrating success
These events highlight your employees' efforts and celebrate collective achievements. A well-organised evening shows your employees that they are appreciated, boosting their motivation and commitment.
Improving the company's image
A successful company evening reflects a professional and caring organisation. It helps to establish a positive reputation, not only internally but also with external partners or customers if they attend. It also helps to build more human and therefore more solid relationships with customers and partners.
The key stages in organising a successful company evening
Define the objectives of the evening
First and foremost, clearly identify the objectives of your evening: to strengthen cohesion, celebrate a success, or simply offer your teams a moment of relaxation. Make sure that the programme and tone of the evening reflect your corporate culture.
Choosing the right date and venue
The choice of venue is fundamental. Choose a venue that is accessible, with a capacity suited to the number of participants. To avoid scheduling conflicts, set a date well in advance. Atypical venues, such as rooftops or themed rooms, can also add a touch of originality.
set a realistic budget
Set a budget that includes the venue, catering, entertainment and any unforeseen circumstances.
Remember to compare several quotes to optimise your expenditure and avoid overspending.
Design an attractive programme
Offer engaging activities
To capture the attention of participants, plan a variety of activities such as an interactive quiz, a mini concert or a question box... These activities encourage discussion and create a friendly atmosphere.
Plan appropriate catering
A buffet dinner, a cocktail party or a sit-down meal: choose a formula that suits the style of your evening and take into account different dietary requirements. Quality catering makes a major contribution to the overall experience.
Add an original touch
Add a theme or dress code to make your evening unique. Also think about decorations and creative activities. Ideas such as a fluorescent evening, a Venice Carnival evening or a Guinguette evening are always effective.
Communication and invitations
Identify the participants
Decide whether your party is aimed exclusively at employees or whether you want to include partners or customers. Then adapt your communications to suit the audience.
Create attractive invitations
Make sure your invitations are well designed and have a strong message, whether in paper or digital format. Sending invitations online also makes it easier to manage responses.
Follow-up to ensure participation
Don't hesitate to send reminders to ensure your guests attend. Proactive communication avoids unpleasant surprises on the big day.
Ensuring the evening runs smoothly
Plan the logistics
Plan for a smooth reception by setting up a clearly signposted reception point to direct participants' arrivals. Provide name badges or a check-in list to ensure a smooth reception. You should also draw up a precise schedule, including speeches, entertainment and breaks, to ensure that the various highlights of the evening are perfectly synchronised.
Managing the unexpected
Anticipate unforeseen events by providing back-up solutions, such as additional technical equipment or direct contact with service providers for rapid assistance. Set up a dedicated team to deal with the unexpected and ensure that every participant feels looked after if necessary.
Measure the success of your corporate event
Collect feedback from participants
Use an online satisfaction questionnaire or gather direct feedback to find out what your guests think. This feedback will help you adjust your next events.
assess results against objectives
Analyse key indicators, such as participant satisfaction or commitment, to assess whether your objectives have been achieved.
Identify areas for improvement for future events
Take into account the elements that didn't work so well so that you can improve your next events.
Call on professionals for flawless organisation
Advantages of an event organiser
Entrusting the organisation of your event to experts saves you time and gives you invaluable expertise. These professionals will be able to offer you solutions tailored to your needs, saving you money on unnecessary expenses thanks to their experience.
Criteria for choosing a service provider
Choose a partner recognised for its experience, positive recommendations and varied offers. Whereez, for example, works with a number of experts capable of meeting all your expectations.
Organising a company party requires careful preparation and a good dose of creativity. If you follow these tips, you can be sure that your event will live up to your employees' expectations and make a lasting impression.
